Tactics and Methods

SEO Insights


SEO techniques are classified into two ample categories:
  • Techniques that search engines acclaim as allotment of acceptable architecture referred to as White Hat SEO, and
  • Techniques that search engines do not accept and attack to abbreviate the aftereffect of referred to as Black Hat or spamdexing.
 

White Hat SEO

An SEO tactic, address or adjustment is advised as White Hat if it follows the followings,
  • If it conforms to the search engine's guidelines.
  • If it does not involve in any deception.
  • It ensures that the agreeable a search engine indexes and after ranks is the aforementioned agreeable a user will see.
  • It ensures that a Web Page agreeable should accept been created for the users and not just for the search engines.
  • It ensures the acceptable superior of the web pages.
  • It ensures the advantageous agreeable accessible on the web pages.
Always chase a White Hat SEO tactic and don't try to fool your website visitors. Be honest and absolutely you will get something more

Black Hat or Spamdexing

An SEO tactic, address or adjustment is advised as Black Hat or Spamdexing if it follows the followings,
  • Try to advance rankings that are banned of by the search engines and/or absorb deception.
  • Redirecting users from a page that is congenital for search engines to one that is added animal friendly.
  • Re-directing user's to a page that it was altered from the page the Search Engine ranked.
  • Serving one adaptation of a page to search engine spiders/bots and addition adaptation to animal visitors. This is an alleged Cloaking SEO tactic.
  • Application Hidden or airy argument or with the page accomplishments color, application a tiny chantry ad-measurement or ambuscade them aural the HTML cipher such as "no frame" sections.
  • Repeating keyword's in Meta tags and application keyword's that are altered to the site's content. This is an alleged Meta tag stuffing.
  • Calculated adjustment of keywords aural a page to accession the keyword count, variety, and body of the page. This is an alleged Keyword capacity.
  • Creating low-quality web pages that accommodate actual little agreeable but are instead blimp with actual agnate key words and phrases. These pages are alleged Doorway or Gateway Pages.
  • Mirror web sites by hosting assorted web sites all with conceptually agnate agreeable but application altered URLs.
  • Creating a rogue archetype of a accepted web website which shows capacity agnate to the aboriginal to a web crawler, but redirects web surfers to altered or awful web sites. This is an alleged Page hijacking.
Always be abroad to accept any of the aloft Black Hat tactic to advance the rank of your site. Search engines are acute abundant to analyze all the aloft proprieties of your website and ultimately you are not traveling to get anything.